“…Decision-makers are more likely to sit up and listen if future threats, and the methods to combat them, are presented in a gripping story rather than in a plodding report.”
-The Economist on Useful Fiction
"Useful Fiction makes facts compelling.”
“Game-changing capability...Allows us to look at problems in a completely different mindset..”
“Being able to tell stories that operate at both the emotional level and intellectual level is gonna be more compelling than just facts.”